Simon Stückelberger

Simon Stückelberger

Political Scientist

Welcome,  
 
 

I am interested in political communication by political parties and I am particularly focusing on online campaigns and advertisement. In on- and offline campaigns I am interested in the way political parties position themselves towards social groups - supporting certain social groups such as women or workers, and criticizing others such as immigrants or employers - and how they select some of those groups as priority target groups for their campaign. I maintain www.politransparency.ch, a website that provides an overview of how Swiss political parties use political ads on Facebook and Instagram.    
I hold a PhD degree from the University of Lausanne and have worked as a postdoc at the Goethe University Frankfurt. Since spring 2023 I work as project manager for Sotomo, a Swiss company that conducts quantitative studies in the field of social science and politics with a particular focus on population surveys.

 
 
 

in case I don’t see you: good afternoon, good evening and goodnight.

Interests
  • Election campaigns
  • Political parties
  • (Micro-)Targeting
  • Group appeals
  • Representation
Education
  • Phd in Political Science, 2019

    University of Lausanne

  • Msc in Political Sociology, 2013

    London School of Economics and Political Science

  • BA in International Relations, 2011

    University of Geneva

Publications

Research Articles

Stuckelberger, Simon and Anke Tresch. 2022. “Group Appeals of Parties in Times of Economic and Identity Conflicts and Realignment.” Political Studies. https://doi.org/10.1177/00323217221123147 / Download

Stuckelberger, Simon, and Jelle Koedam. 2022. “Parties’ Voter Targeting Strategies: What Can Facebook Ads Tell Us?” Electoral Studies 77.doi: https://doi.org/10.1016/j.electstud.2022.102473 / Download

Stuckelberger, Simon. 2021. “Mobilizing and Chasing: The Voter Targeting of Negative Campaigning – Lessons from the Swiss Case.” Party Politics 27 (2): 341–50.doi: https://doi.org/10.1177/1354068819852252 / Download

Thesis

Stuckelberger, Simon. 2019. “Group Appeals in Electoral Politics: Comparing Party Behaviour in Switzerland, Germany and the Netherlands.” PhD Dissertation, Lausanne: University of Lausanne.

Blogs

Stückelberger, Simon. 2021. Einblick in die Facebook-Werbebibliothek — Die online Kampagne zu den Vorlagen vom 13. Juni 2021. DeFacto, 11. Juni 2021.

Stückelberger, Simon. 2020. Angriff ist die beste Mobilisierung: Negative Kampagnen und ihre Zielgruppen. DeFacto, 19. Mai 2020.

Teaching

Courses

BA Seminar on Swiss politics (“Das politische System der Schweiz”), Fall 2019 - Spring 2022, Goethe University Frankfurt. Syllabus

BA Seminar on election campaigns (“Wahlkämpfe im internationalen Vergleich”), Spring 2020 - Spring 2022, Goethe University Frankfurt. Syllabus