Simon Stückelberger
Political Scientist
Welcome,
I am interested in political communication by political parties and I am particularly focusing on online campaigns and advertisement. In on- and offline campaigns I am interested in the way political parties position themselves towards social groups - supporting certain social groups such as women or workers, and criticizing others such as immigrants or employers - and how they select some of those groups as priority target groups for their campaign. I maintain www.politransparency.ch, a website that provides an overview of how Swiss political parties use political ads on Facebook and Instagram.
I hold a PhD degree from the University of Lausanne and have worked as a postdoc at the Goethe University Frankfurt. Since spring 2023 I work as project manager for Sotomo, a Swiss company that conducts quantitative studies in the field of social science and politics with a particular focus on population surveys.
in case I don’t see you: good afternoon, good evening and goodnight.
- Election campaigns
- Political parties
- (Micro-)Targeting
- Group appeals
- Representation
Phd in Political Science, 2019
University of Lausanne
Msc in Political Sociology, 2013
London School of Economics and Political Science
BA in International Relations, 2011
University of Geneva
Publications
Research Articles
Stuckelberger, Simon and Anke Tresch. 2022. “Group Appeals of Parties in Times of Economic and Identity Conflicts and Realignment.” Political Studies. https://doi.org/10.1177/00323217221123147 / Download
Stuckelberger, Simon, and Jelle Koedam. 2022. “Parties’ Voter Targeting Strategies: What Can Facebook Ads Tell Us?” Electoral Studies 77.doi: https://doi.org/10.1016/j.electstud.2022.102473 / Download
Stuckelberger, Simon. 2021. “Mobilizing and Chasing: The Voter Targeting of Negative Campaigning – Lessons from the Swiss Case.” Party Politics 27 (2): 341–50.doi: https://doi.org/10.1177/1354068819852252 / Download
Thesis
Stuckelberger, Simon. 2019. “Group Appeals in Electoral Politics: Comparing Party Behaviour in Switzerland, Germany and the Netherlands.” PhD Dissertation, Lausanne: University of Lausanne.
Blogs
Stückelberger, Simon. 2021. Einblick in die Facebook-Werbebibliothek — Die online Kampagne zu den Vorlagen vom 13. Juni 2021. DeFacto, 11. Juni 2021.
Stückelberger, Simon. 2020. Angriff ist die beste Mobilisierung: Negative Kampagnen und ihre Zielgruppen. DeFacto, 19. Mai 2020.